Digital | Theresa LaGuardia Advertising Copywriter

VOLKSWAGEN BANNER ADS

Volkswagen was rolling out its first line of minivans since the VW bus days (read: flowerchildren).

The point? It's not your typical, boring minivan. It's got power. It's got attitude. It's got the VW emblem on it.

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GUITAR HERO SOCIAL NETWORKING SITE

At the end of my internship, Crispin won the business of Guitar Hero right before they introduced their new gaming package, Guitar Hero: World Tour. The big idea was to create a community for GHWT users who had online gaming systems. They could search through profiles of other users, and create their bands virtually (for the unlucky thousands who don't have enough friends to come over and play everything live). This way, gamers can rock out with users at their level, and have it sound good. Bands would also have a chance to trash talk each other on the forums before going online on their gaming systems to battle. This idea made it to the final client meeting, and lo and behold, they produced it.

AMERICAN EXPRESS SITE NAMING

My first assignment at Crispin was to name an American Express site where small business owners could get together and share their victories, downfalls and advice for other users just like them. Needless to say, they used what I came up with. You may have seen the commercials.

HEALTHFIRST DIGITAL PROJECTS

Healthfirst is a not-for-profit health insurance provider in New York. The in-house marketing department is responsible for creating a wide array of deliverables for multiple audiences. This includes materials for members, prospects, healthcare providers, brokers, internal stakeholders,

and more. Whether you need Medicare, Medicaid, or a comprehensive health plan for your family, Healthfirst puts your health first.